Which forms of advertising will work best for your store?

There is little point in having an online store and hiring a professional shopify designer if nobody is going to visit your store. For this reason, you need to think about the best ways to bring people to your website. One of the key ways is to hire a shopify seo expert as they will have the best knowledge about how to draw people in from key search engines. Not only this, but you also need to make sure that you are advertising effectively. If you’re not currently sure about which form of advertising would be the best for you, then this blog should help you to think about it.

Word of mouth

This is great, as people often listen to the opinions of their friends and families. Giving customers the option to share the site with friends via email is often a good idea – and you could perhaps give some kind of incentive for them doing this. This is a very powerful form of advertising, and if each of your customers sends the link to just a few other people, there is a very real chance that your sales will expand dramatically.

Social Media

There are two ways in which you can advertise on Facebook – through the paid ads, and through your own company Facebook page. Both have the potential to be effective, but it depends on how you use them. One of the best ways to spread the word about your company is by getting people to interact with your posts whenever possible, as this means that your site will then appear on other people’s timelines, and encourage them to interact with it. When you consider the fact that there are currently just over two billion active users on Facebook alone, this gives you a really great chance to reach people.

In print

If you have a local newspaper, you may find that you are able to access advertising cheaply. Some local publications even offer advertising for free to small businesses, so it is always worth having a look out there and seeing what might be available for you to make the most of. If you choose to take out a print ad, it’s a good idea to advertise a special offer rather than just your website in general – as people need a reason to pick up their device and pay you a visit.

Blogs

If you know people who run blogs relating to the types of things you sell, asking them to post reviews could be a good form of advertising. You will usually need to provide them with at least one item for free – but when you consider the amount of money that advertising can cost, this isn’t too bad at all.

Whichever form of advertising you use, the important thing is that it is consistent. Your site needs to be out there for people to see at all times, and the more effectively you are able to do this, the better chance you have of being able to secure the sales that you are aiming for.

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