Understanding the More Important Areas of Online Marketing

Online marketing is any advertising or marketing initiatives that make use of the internet. Needless to say that is a very broad definition that encompasses numerous different areas and types of marketing.

That being said there are some areas of online marketing that are definitely more important than others – either because of the impact that they have or their relevance at this point in time. It helps to know what these areas are, as you’re like to want to focus on them to some degree or other:

  • Content marketing
    The core idea behind content marketing is to foster interest regarding your brand or products by creating content that is related to it and distributing it online via social media, blogs, video sharing platforms, and so on. Generally the content isn’t meant to be promotional or be a blatant advertisement, but instead is designed to be useful and informative, and create a positive association with the brand.
  • Social media marketing
    Needless to say there is some overlap between social media marketing and content marketing, due to the fact that it is one of the channels that is used. Social media marketing encompasses more than that however, and can include paid advertising on social platforms, building up a following, and so on.
  • Email marketing
    While it may seem to harken to the past, email marketing is still relevant. It involves building up an email list of potential customers, and marketing products to them via email. Normally email marketing uses content marketing as well to provide valuable content via email that is then interspersed with periodic promotional emails.
  • Search Engine Optimization (SEO)
    Due to the significant role search engines play, it is important your website or blog optimize itself so that it will rank as high as possible and obtain more traffic. It is an important area of online marketing because it will allow you to expand your reach considerably, and target specific demographics who may be interested in your brand.
  • Conversion optimization
    Acquiring potential customers via marketing is one thing, but converting them to increase sales is something else entirely. Conversion optimization encompasses any and all efforts to improve your website or marketing so that it can produce more sales, including developing an overall marketing strategy or building marketing funnels.
  • Pay-Per-Click (PPC) advertising
    Many websites, social media platforms and even apps provide PPC advertising. Unlike other forms of online marketing PPC advertising tends to have more immediate results, but comes at a price – literally. For online marketers it is a great way to gain lots of exposure and traffic, so long as the returns justify it.

As you can imagine online marketing for dentists could potentially involve most of the areas listed above, as they each could translate into more exposure, potential customers, and visitors. By being aware of what each of these areas entail, you should be able to focus your efforts on the ones that you feel are most relevant to your brand.