Why Local SEO is Important for Businesses

Simply put local SEO involves efforts to optimize your website so that it ranks higher on search engines for searches carried out with a location component. Although it is often underestimated and overlooked, local SEO is actually extremely important for businesses due to a number of reasons:

  • Lots of people are using local search to find businesses
    Over 46% of all the searches carried out on Google are local, and 64% of customers use search engines to find businesses in their area. Those numbers should show you that there are lots of people out there right now that are using local search to find businesses that they are interested in visiting – so don’t you want yours to show up when they do?
  • Local searches by mobile users quickly turn into physical visitors
    The fastest growing segments of internet users consist of users on mobile devices – and they now exceed desktop users. More importantly about 50% of the time when a mobile user uses local search they end up physically visiting the business in question within a day. In short local SEO could actually bring in more people through your business’ doors.
  • More and more people search for businesses before visiting them
    Odds are you’ve ‘Googled’ your fair share of businesses to find out more about them, their address or phone number, read reviews, and so on. Local SEO will ensure that those searches turn up optimized data regarding your business that is likely to paint it in a more positive light and provide potential customers with the information they are looking for.
  • High return on investment and minimal initial investment required
    Generally speaking local SEO is not expensive, and for the most part you can claim your listings on online business directories for free. While some optimization may be required and you may want to hire an expert for it, the return on investment in terms of the actual customers you stand to gain makes even that worthwhile.
  • Local search results are becoming more prominent
    Due to the fact that more people are using local search or find local search results to be more relevant, search engines are starting to give them greater prominence. Over the years Google has made significant upgrades to the prominence of its local listings, and nowadays they are one of the first things people see in search results.

As you can see local SEO has a lot of potential and could help your business to gain far more customers than general SEO ever could. All in all it isn’t difficult to start optimizing your website and listings for search engines either, but you may want to discuss it with Cornwall SEO experts if you aren’t sure how to proceed.

At the end of the day if you’re running a business, particularly one with a storefront or physical location – you will want to engage in local SEO. Its potential benefits are so substantial that you’ll be missing out if you don’t utilize it.